Vision & Values

Our vision

  A leader in surface treatment with innovation providing the platform.

Our vision gives us a sense of direction and destination. It captures our aspiration of being the best in everything we do.
 Innovations are the basis for successfully turning the vision into reality.

 Innovations firmly focused on our customers’ needs will ensure a vigorous and productive future.

 Our values

 We put customers at the center of what we do.

 We anticipate, respond to and meet our customers’ expectations by providing the best value, quality, and most innovative products and technologies.

 We hold our customers in the highest regard and place them at the center of all that we do.

In order to offer the best products, the highest quality and outstanding service, we need to understand our customers better, so the “customer” value is vital to our success.

 We value, challenge and reward our people.

 We treat each other with respect and dignity and develop our capabilities. We expect everyone to take personal responsibility and perform to high standards. People always make the difference. Through our employees’ creativity and knowledge, good ideas become great business successes. We rely on each other for our success as a company.

  We drive excellent sustainable financial performance.

 We are a performance-driven company committed to growing the value of our business and providing a competitive return to our shareholders. Excellent and sustainable financial performance allows us to achieve our financial targets and will benefit not only our shareholders but also our employees. This value influences our decisions on investments, personnel, strategies, our teamwork and many other aspects of our daily business.

 We are committed to leadership in sustainability.

 We provide products, technologies and processes that meet the highest standards. We are committed to the safety and health of our employees, the protection of the environment and the quality of life in the communities in which we operate.

 Strategic Priorities

 We have the right strategy. All Hicharm employees are committed to working together in order to further extend our innovative powers and to develop new markets by leveraging our creative capabilities.

 Our corporate culture, our Vision and Values, and our Strategies help provide standards for how we conduct our business to be more successful.